Sr Manager Performance Media and Measurement Job Listing at Academy Sports + Outdoors in Katy, TX (Job ID R325620)

Description

Who We Are

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We're a passionate, purpose-driven team that's as committed to each other as we are to our customers.

We've spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member's journey. What fuels us? Our belief in the power of fun.

Here, you won't just help customers gear up for their next adventure — you'll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can't lose!  

Education:

• Bachelor's degree in new media or digital marketing, business, or equivalent years of related work experience required.

Work Experiences:

• 8+ years of related work experience required.
• 2+ years of management experience with strong people development background.
• Digital campaign management experience with an omni-channel focus.
• Deep understanding of components of digital marketing programs: Audiences, Platforms (Meta, Google, Programmatic vendors), Creative and Measurement.
• Strong analytical skills and proficiency in data visualization tools. 

Skills:

• Experience with retail marketing and omnichannel strategies. 
• Strong analytical and problem-solving skills.
• Familiarity with marketing automation and CRM systems.
• Knowledge of attribution modeling and advanced analytics.
• Demonstrated ability to use data to influence media strategy, planning, and measurement.
• Understanding of media best practices and the impact performance marketing has on enterprise objectives.
• Strong project management skills within paid media, including the ability to deliver under strict deadlines, handle multiple priorities simultaneously and lead cross-functional project teams.
• Cross departmental collaboration - collaborates with other departments and key stakeholders to create interactive, engaging and multimedia digital campaigns.
• Exceptional written and verbal communication skills as well as attention to detail.
• Expertise in the following: Excel, Google Ads, Meta, Adobe Analytics, Google Analytics, Multi-Touch Attribution Tools, TTD, etc.
• Ability to lead a team of digital marketing specialists by providing strategic direction and leadership as well as prioritizing major marketing initiatives.

Responsibilities:

Strategy & Planning

• Develop and execute performance marketing strategies that align with Academy's omnichannel retail goals.
• Forecast and manage multi-million-dollar budgets across paid channels (Search, Social, Display, Programmatic, Affiliate, etc.).

Campaign Execution and Optimization

• Oversee end-to-end campaign execution, including setup, targeting, creative testing, and optimization.
• Ensure campaigns meet KPIs such as CPA, ROAS, and conversion rates.
• Partner with merchandising and e-commerce teams to support seasonal promotions and product launches.
• Manage and optimize product data feeds to ensure accurate, up-to-date, and enriched product information across paid channels (Google Shopping, Meta Advantage+, affiliate networks), driving improved ad relevance and conversion performance.
• Ensure media plans support enterprise goals.
• Partner with site merchants, CRM team, insights, merchants, and brand to ensure key sales drivers have the proper coverage.

Analytics & Reporting

• Monitor performance metrics and provide actionable insights to stakeholders.
• Utilize tools like Adobe Analytics, Ads Manager, and attribution platforms for reporting and optimization.

Team Leadership and Development

• Manage and mentor a team of performance marketing managers and specialists.
• Collaborate cross-functionally with creative, product, and analytics teams.
• Manage relationships with external media agencies, ensuring alignment on strategy, flawless campaign execution, and adherence to performance goals, timelines, and budget requirements.

Innovation & Growth

• Stay ahead of industry trends and emerging platforms.
• Test new channels and technologies to drive incremental growth.
• Identify trends and insights against performance and make recommendations and/or optimizes spend accordingly for the channels.

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties.
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior.

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.​