Marketing Program Manager Job Listing at BMC Software in MH (Job ID 46734)

Description

CareerArc Code CA-SB Hybrid: #LI-Hybrid BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world's largest organizations so they can seize a competitive advantage. We are looking for an experienced Marketing Program Manager – Lead Management to drive and optimize lead routing and assignment processes. This role plays a critical part in ensuring seamless alignment between Marketing and Sales by leveraging platforms such as LeanData and Salesforce. The ideal candidate will bring strong operational expertise, analytical thinking, and hands-on experience in managing lead workflows, ensuring accurate and timely lead delivery, and driving continuous process improvements.
Here is how, through this exciting role, YOU will contribute to BMC's and your own success:
1. LeanData Platform Management Administer, manage, and maintain the LeanData platform. Configure and optimize routing logic for leads, contacts, and accounts. Ensure adherence to SLAs for lead assignment and routing accuracy. Monitor system performance, troubleshoot issues, and resolve data mismatches. Manage user access, permissions, and platform updates. 2. Cross-functional Collaboration Partner with Digital Sales, Marketing, and Sales Operations teams to align lead routing strategies. Support campaign execution by ensuring accurate and timely lead uploads from various marketing activities (campaigns, webinars, events). Collaborate with stakeholders to prioritize business requirements and ensure seamless lead flow. 3. Stakeholder Support Act as the primary point of contact for lead management-related queries. Provide guidance on routing logic, best practices, and process improvements. Translate business requirements into scalable routing solutions. 4. Process Optimization & Reporting Maintain comprehensive documentation (SOPs, process guides, issue logs). Identify inefficiencies and implement continuous improvements in lead management workflows. Track KPIs such as routing accuracy, SLA adherence, and lead turnaround time. Provide regular reports and actionable insights to stakeholders. Stay updated with new features in LeanData to enhance platform capabilities.
To ensure you're set up for success, you will bring the following skillset & experience:
• 8–10 years of experience in Lead Management, Marketing Operations, or related functions. • Strong understanding of lead lifecycle, routing, and assignment processes. • Technical Expertise: • Hands-on experience with LeanData (administration, routing logic, troubleshooting). • Strong proficiency in Salesforce (lead management and data handling). Analytical & Problem-Solving • Strong analytical mindset with a process-driven approach. • Ability to perform root cause analysis and implement scalable solutions. Operational Excellence: • Experience in operations-focused roles with strong documentation and process management skills. • Strong time management, prioritization, and multitasking abilities. • Experience with issue tracking, ticket management, and vendor coordination.
Whilst these are nice to have, our team can help you develop in the following skills:
• Degree in Business Management or a related field. • Experience in Marketing Operations. • Hands-on certifications in LeanData and Marketing Cloud platforms. • Ability to thrive in a fast-paced, cross-functional environment. • Exposure to program/project management is a plus.

Our commitment to you! 

 

BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 

If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.
At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 3,398,800 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. 
The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.
We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. 

(Returnship@BMC)

Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.

Min salary 2,549,100 Mid point salary 3,398,800 Max salary 4,248,500 Min Salary - NEW 2,549,100 Max Salary - NEW 4,248,500

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