Description
CareerArc Code CA-BS #LI-BS1 Hybrid: #LI-Hybrid BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world's largest organizations so they can seize a competitive advantage. BMC is seeking a proactive and creative Ecosystem Marketing Program Manager to build and run the scalable, repeatable programs that power our partner ecosystem — from agency-delivered “in-a-box” campaigns to the next generation of Impartner-hosted partner experiences.
This is a program-management and operations role at heart: you'll own the playbooks, the budget process, the enablement, and the cross-team coordination that make partner marketing consistent, measurable, and easy to adopt — across GSIs, ISVs, Hyperscalers, and VARs. You'll also be the connective tissue between Marketing, Channel Ops, Global Partner Ssales, and Revenue Marketing as we migrate agency-run programs onto our new Impartner Hub.
A global mindset, team-oriented approach, and creative thinking are essential. We are a team of collaborators and we wear many hats, so mental agility and relationship building are key strengths.
How YOU will contribute to BMC's and your own success Scalable Partner Programs & Demand Alignment
- Build and maintain scalable partner marketing programs aligned to our demand generation playbooks, so partners can execute proven campaigns without reinventing them.
- Repurpose and adapt direct-marketing content and campaigns into partner-ready, “in-a-box” formats.
- Continuously refine/refresh playbooks for partner program best practices, lead management, and campaign execution.
- Collaborate with Marketing Operations on KPIs, metrics and analysis showing regular updates on ROI, outcomes and pivots.
- Manage global agency partners delivering in-a-box programs end-to-end: creative assets, enablement materials, lead flow, and budget tracking.
- Own the BIF (Business Investment Fund / MDF-equivalent) process end-to-end in partnership with Channel and Marketing Ops — intake, approval, execution, reconciliation, and reporting. (experience in E2Open platform desirable).
- Track utilization and ROI and report against partner marketing KPIs.
- Design and run enablement sessions that drive partner and internal adoption of programs, tools, and playbooks.
- Build partner onboarding experiences and enablement content in collaboration with Partner Account Managers and Regional Marketing Managers supporting GSI, Hyperscaler, and ISV segments.
- While the adoption of Impartner will be led by Channel Operations, you will be the lead Marketing and Channel Ops as we transition from an agency-led “in-a-box” model to an Impartner-hosted partner hub.
- You will be the Impartner “super-user” for the partner marketing and extended marketing organization.
- Oversee the phased migration of programs from agency to Impartner hosting, while retaining agency support where needed for continuity and quality.
- Ensure SFDC/PRM-based lead flow and reporting processes stay accurate and consistent through the transition.
- Coordinate partner communications and calendar visibility across Marketing, Channel Ops, GPS, and Revenue Marketing teams.
- Own the marketing element of how partners show up on bmc.com and vice versa.
- Elevate the partner “game” in terms of social media and GEO/SEO.
- Support flagship initiatives such as Elevate (annual VAR conferences), SPEX (annual GSI conference), and partner newsletters, ensuring partner-facing moments are part of a cohesive strategy rather than one-off efforts.
- Build and sell sponsorship packages for company events to partners, and act as the liaison for partner presence at industry events (co-branding, project planning, meeting tracking, ROI).
To ensure you're set up for success, you will bring the following skillset & experience
- 5–7+ years of experience in partner marketing, channel operations, or marketing program/project management.
- Working knowledge of partner marketing motions across multiple partner types (GSI, ISV, Hyperscaler, ISV, VAR).
- Hands-on experience managing agencies and/or agency-delivered marketing programs.
- Excellent project management, written communication, and stakeholder-coordination skills.
- Agentic marketing skills and AI tools expertise
- Familiarity with SFDC/PRM systems for partner lead flow and metrics reporting.
- Experience with partner hub/PRM platforms (e.g., Impartner, or similar) — or strong aptitude to lead a migration onto one.
- Experience with MDF platforms (e.g., E2Open, or similar) and with MDF/BIF administration and ROI tracking
- Background in digital campaign execution and social/content marketing tools.
- High attention to detail and a strong sense of ownership and accountability.
Nice to have (our team can help you develop these)
- Experience running partner enablement or onboarding programs.
- Experience with content/asset management platforms (e.g., Seismic or similar).
- Exposure to enterprise B2B tech partner ecosystems.
Our commitment to you!
BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.Min salary 45,525 Max salary 75,875
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