Description
Work Where You Matter: At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive. Company Overview:
Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at www.dollargeneral.com/about-us.html.
Job Details:General Summary:
The Senior Marketing Operations Manager leads enterprise marketing initiatives, ensuring strategic alignment, operational efficiency, and flawless execution. This role owns the enterprise marketing calendar, partners with intake and campaign teams to prioritize initiatives, and drives process optimization through tools, templates, and workflows. The position is critical for synchronizing cross-functional teams and providing visibility into timelines, dependencies, and resource allocation.
Duties & Responsibilities:
- Own Enterprise Marketing Calendar: Build and maintain the enterprise marketing calendar, updating with changes and ensuring alignment across teams.
- Prioritization & Calendarization: Partner with Business Intake team to prioritize initiatives and calendarize them into the marketing calendar. Help provide high-level prioritization messaging by focus pillars in conjunction with campaign managers into calendar.
- Campaign Alignment: Collaborate with campaign managers to validate initiative scope and timing based on enterprise marketing pillars and merchandising priorities
- Integrated Marketing Support: Calendarize & operationalize added-value placements and sellable inventory for retail media network initiatives and integrated marketing programs
Process Optimization: Develop and maintain project management infrastructure, tools, templates, timelines, and workflows; train teams to ensure adoption. - Visibility & Reporting: Provide leadership with visibility into campaign timelines, dependencies, and resource allocation
- Cross-Team Synchronization: Serve as the central point for integration across enterprise marketing, DGMN, and integrated marketing teams; ensure enterprise calendar feeds into channel content calendars managed by the Creative Director and content supply chain
Knowledge, Skills, & Abilities:
- Strong project management and organizational skills
- Expertise in marketing operations and workflow optimization
- Proficiency in Microsoft Suite and Project Management Tools (i.e. Monday.com)
- Ability to manage multiple priorities and deadlines
- Excellent communication and cross-functional collaboration skills
- Experience in retail marketing operations and/or retail media network marketing operations
Work Experience &/or Education:
- Bachelor's Degree in Marketing, Business, or related field
- 7+ years of experience in marketing operations or integrated marketing roles
- Experience working with cross-functional teams and external agencies
- Proven track record of managing complex marketing calendars and cross-functional processes
- Experience with marketing technology platforms and workflow tools
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