Description
What's Under the Hood
DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.
You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!
That's Nice, But What's the Job?
In short, the Content Specialist connects insights, brand storytelling, and user intent to develop SEO-focused content that drives both discovery and conversion. This role requires conducting in-depth gap analyses, auditing competitors and SERPs, and identifying high-impact content opportunities that support the full marketing funnel. The position ensures that content investments generate measurable traffic, engagement, and revenue impact while strengthening overall brand authority.
What we're looking for:
Proven track record of conducting gap analyses and competitive research, including auditing SERPs, competitor content, and existing assets to uncover impactful content opportunities.
Includes analyzing trends, page formats and best practices across industries
Understands how content fits into the bigger picture of design, structure and user experience. Proven track record of making recommendations based on research that elevates the whole experience.
Strong grasp of brand positioning and messaging, and how to translate that into content guidelines and guardrails.
Comfortable challenging assumptions and advocates for new approaches around how to plan, structure and deliver content.
Fast, flexible content writer that's comfortable switching between creative storytelling and SEO driven writing styles while maintaining accuracy and quality.
Strong experience in taking an idea from concept to execution with minimal oversight, ensuring consistent results at every stage.
Understands that collaboration is important - communicates clearly across functions - from analysts and developers to key leadership stakeholders.
Thrives in a fast-paced environment and demonstrates agility, adapting quickly to shifting priorities and evolving business needs.
Strong plus: Comfortable (or has general knowledge) of AI tools used to speed up content creation and scale output without sacrificing brand voice or authenticity.
Strong plus: Knowledge and/or experience around AEO content best practices
What you'll be responsible for:
Help define and own a content strategy that supports SEO, brand positioning, and user intent across the full funnel.
Identify content opportunities through gap analysis, search intent mapping, and competitive research.
Personally contribute to content creation where needed using AI tools, including long-form editorial pieces, strategic landing pages, guides, and SEO-driven thought leadership content.
Partner with marketing stakeholders to ensure content quality, relevance, and alignment with brand standards.
Ensure consistent implementation of metadata, headings, schema, and SEO best practices across
Partner with analytics to monitor performance and continuously refine strategy and demonstrate the business impact of SEO investments.
Leverage AI-powered tools and workflows to improve keyword research, content ideation, and internal linking.
Stay ahead of emerging trends such as generative search experiences (e.g., AI overviews}, entity-based SEO, and conversational search behavior.
Qualifications:
3 -5 years of experience in content marketing, communications or related roles
Proven track record of researching, developing and executing SEO driven content strategies
Experience using AI writing and research tools is a plus
Excellent written and verbal communication skills
Experience working with cross-functional teams
Nice to Haves.
A portfolio demonstrating measurable business impact, including documented examples of strategic pivots implemented in response to underperformance and evolving results.
So What About the Perks? Perks matter
- We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
- Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
- But Wait, There's More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
- Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
- Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
- Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
- Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
- In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
- Give Us a Reason (or not), and We'll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other's company outside of day-to-day work.
- Smart-Casual Dress. Come dressed in jeans (you'll fit right in with the rest of us).
- Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!
Anything Else? Absolutely.
DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we'll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don't forget Phoenix Business Journal Healthiest Employers (okay, we'll stop there)!
Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.
And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!
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