Description
The Vice President, Marketing is a senior, hands-on marketing leader responsible for developing, building and executing a comprehensive, data-driven marketing strategy that drives measurable growth, strengthens brand equity and enhances the digital experience across Emerus markets.
This role will lead the continued evolution of Emerus Marketing into a technology-enabled growth function, overseeing digital engagement, reputation management and performance marketing to drive key outcomes including patient acquisition, service-line growth and brand trust.
The ideal candidate is both a strategist and an operator who can define the roadmap, build the systems, manage the team and partners, establish performance discipline and continuously optimize marketing activity based on data, patient behavior and market-level results.
The VP will partner closely with executive leadership, joint venture partner hospital system leadership, operations and clinical teams to ensure marketing directly supports growth, patient engagement, market expansion and the overall patient experience.
Basic Qualifications
- 12+ years of progressive marketing leadership experience, preferably in healthcare, multi-site services, or consumer-driven industries.
- Proven ability to lead both marketing strategy and hands-on execution in a growth-oriented environment.
- Strong background in digital marketing, patient/customer acquisition, SEO, SEM, paid media, content, analytics, and reputation management.
- Experience leading marketing in a multi-location or local-market activation environment.
- Demonstrated success connecting marketing activity to measurable business outcomes, including volume, conversion, reputation, ROI, and growth.
- Familiarity with Google Ads, GA4, CRM, marketing automation, ORM tools, analytics dashboards, and AI-enabled marketing tools.
- Strong vendor, agency, budget, and partner management experience.
- Executive presence with the ability to influence senior leadership and collaborate across operations, clinical, technology, and growth teams.
- MBA or advanced degree preferred.
Essential Job Functions
Marketing Strategy & Growth
- Develop and execute an enterprise-wide strategic marketing plan and roadmap aligned to Emerus' business growth goals.
- Translate organizational strategy into clear marketing plans, campaigns, budgets, timelines and measurable outcomes.
- Lead market segmentation, competitive intelligence and growth opportunity identification to inform marketing priorities.
- Partner with leadership to support market expansion, facility-level growth and service-line growth strategies.
- Establish marketing as a measurable growth function tied to patient acquisition, conversion, reputation and overall market performance.
Marketing Operations, Technology & Team Leadership
- Build and lead a modern marketing operating system for Emerus, including planning processes, campaign calendars, workflows, reporting cadences and accountability structures.
- Manage agency, media, technology and vendor partners to ensure strong execution, efficiency and ROI.
- Evaluate and optimize marketing technology, automation, analytics and AI-enabled tools to improve speed, personalization, targeting and performance.
- Use data, automation and AI-enabled capabilities to support patient journey optimization, campaign segmentation, demand forecasting, content development and performance reporting.
- Partner with IT, operations, clinical teams, Talent Acquisition and hospital leadership to align marketing with business needs.
- Build, lead and develop a high-performing marketing team with clear priorities, accountability and performance expectations.
- Cultivate a culture of marketing empowerment, continuous improvement and test-and-learn experimentation using automation, data and market insights.
Brand, Content and Market Position
- Strengthen the Emerus brand across enterprise and local market touchpoints.
- Ensure messaging is clear, consistent, differentiated and aligned to Emerus' patient-centric positioning.
- Balance enterprise brand standards with local market needs and competitive dynamics.
- Support PR, thought leadership, executive communications and employer brand initiatives as needed.
Digital Experience & Ecosystem Ownership
- Own and optimize the end-to-end digital ecosystem for Emerus and its joint venture neighborhood hospital brands, including web, SEO, social, paid media and patient access channels.
- Lead development of a modern, consumer-centric digital environment that drives patient acquisition, engagement, retention and conversion across digital touchpoints.
- Oversee omnichannel marketing strategies to ensure a consistent patient experience across platforms.
- Drive website optimization, UX and digital funnels to maximize conversion rates and engagement.
Key Performance Indicators (KPIs)
- Patient volume growth and service-line utilization
- Digital conversion rates and patient acquisition metrics
- Campaign ROI and cost efficiency
- Online reputation scores, review volume, and sentiment trends
- Brand awareness, engagement, and search growth
- Market share growth in priority regions
- Marketing team, agency, and vendor effectiveness
Other Job Functions
- Attend staff meetings or other company sponsored or mandated meetings as required
- Travel to all facility locations as required
- Perform additional duties as assigned
- Ability to work off-hours and on call when required
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