Digital Marketing Specialist Job Listing at Kelly Services in Irving, TX (Job ID US3542928_BH9749047)

Description

 

Join our mission-driven nonprofit organization as a Digital Marketing Specialist, where you will play a pivotal role in executing high-impact content marketing, SEO, and organic social media strategies. This position is ideal for a data-driven digital marketer with experience in enterprise-level content growth, SEO optimization, and audience engagement. You will work to scale organic digital efforts, enhance brand visibility, and align content with our global humanitarian mission.

Job Specifications

• Job Type: Full-Time
• Location: Remote
• Shift: Typical Business Hours
• Pay Rate: Competitive salary based on experience
• Direct Hire Position

Roles and Responsibilities Content Strategy & Growth Optimization

• Develop and implement a scalable content marketing strategy to drive engagement and visibility.
• Create and optimize SEO-driven content for blogs, landing pages, and multimedia assets.
• Ensure content aligns with donor engagement and humanitarian-focused storytelling.
• Work with cross-functional teams to bridge content, SEO, and organic social media efforts.
• Utilize insights from Google Analytics, SEO platforms, and audience data to refine strategy.

SEO & Website Performance

• Conduct enterprise-level SEO audits and implement best practices for technical and on-page SEO.
• Manage keyword research, site optimization, and strategic link-building initiatives.
• Work with developers to improve website structure, load speed, and search rankings.
• Monitor SEO trends and algorithm updates to maintain competitive rankings.
• Optimize website content for search visibility, engagement, and donor conversions.

Organic Social Media & Audience Engagement

• Develop platform-specific organic social media strategies to expand reach and engagement.
• Implement innovative content-driven campaigns to drive awareness and donor support.
• Analyze social media performance and optimize content for audience growth.
• Stay ahead of social trends, audience behavior, and digital storytelling best practices.
• Manage community engagement, fostering connections with supporters and donors.

Data-Driven Insights & Performance Analysis

• Track, analyze, and report on organic content performance, SEO metrics, and social media growth.
• Conduct A/B testing and performance optimizations to improve content effectiveness.
• Use tools like Google Analytics, Ahrefs, SEMrush, and social media insights to drive strategy.
• Provide actionable insights to enhance search visibility, content reach, and audience retention.

Qualifications & Skills Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5+ years of experience in digital marketing, with a strong focus on content marketing, SEO, and organic social media growth.
• Experience working with large-scale digital campaigns in an enterprise, agency, or nonprofit setting.
• Background in humanitarian, nonprofit, or donor-driven audience engagement preferred.
• Proven ability to optimize high-performing content and manage digital growth strategies.

Technical & Analytical Skills

• Expertise in SEO best practices, keyword research, and content optimization.
• Proficiency in Google Analytics, SEO tools (Ahrefs, SEMrush), and CMS platforms (Umbraco preferred).
• Strong analytical skills with experience in data-driven content performance improvements.
• Experience integrating SEO, content marketing, and organic social media strategies.

Soft Skills & Work Approach

• Highly organized, strategic, and detail-oriented.
• Excellent verbal and written communication skills.
• Creative problem solver with a data-driven mindset.
• Collaborative and adaptable, able to thrive in a fast-paced environment.
• Passionate about humanitarian efforts and mission-driven storytelling.

Opportunities & Work Culture Career Growth:

• Potential for advancement into senior digital marketing roles.
• Opportunity to lead large-scale digital initiatives and optimize global content strategies.
• Work on high-impact projects with a mission-driven organization.

Team & Work Environment:

• Collaborative, fast-paced, and innovation-driven culture.
• Commitment to creativity, continuous learning, and audience engagement.
• Work with a global audience that supports humanitarian impact.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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