Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Product Portfolio Marketing Job Summary:We are seeking a strategic, results-driven product marketing leader to oversee the marketing strategy for our Advisory & Consulting portfolio. Reporting to the Vice President of Product Portfolio Marketing, Business & Market Insights, this role is pivotal in shaping, executing, and managing the go-to-market approach for the portfolio. The Director will collaborate cross-functionally with consulting practices, product management, sales, and services marketing to differentiate and elevate our offerings in the market.
The ideal candidate will bring deep expertise in competitive positioning and marketing campaign strategy, along with a proven ability to craft tailored marketing strategies for diverse customer segments.
Key Responsibilities:
• Develop and manage the marketing strategy for the Advisory & Consulting portfolio across all stages of the product lifecycle—from launch to growth and maturity.
• Partner with product management to align on business objectives and support integrated B2B marketing strategies across multiple channels.
• Create compelling messaging and value propositions that clearly differentiate our offerings. Conduct ongoing competitive analysis and customer research to refine positioning and ensure alignment with market needs.
• Build and maintain a thought leadership calendar in partnership with consulting leadership. Collaborate with the services marketing team to amplify thought leadership through campaigns and content.
• Work across the product marketing team to integrate advisory and consulting offerings into solution messaging and assets tailored to target buying centers.
• Serve as the liaison between marketing and consulting practice teams, managing content creation and coordinating with services marketing to leverage materials in outbound efforts.
• Utilize market research, customer feedback, sales insights, and competitive intelligence to inform portfolio strategy and identify growth opportunities.
• Track and analyze the impact of product marketing initiatives. Use data-driven insights to optimize strategies and demonstrate business outcomes.
Qualifications:
• Proven experience in product marketing and/or campaign strategy, ideally in a B2B environment.
• Background in consulting or experience marketing a consulting portfolio.
• Strong understanding of thought leadership development and amplification.
• Demonstrated success in driving business growth through strategic marketing.
• Experience leading cross-functional teams in a matrixed organization.
• Exceptional communication and leadership skills, with the ability to influence across all levels.
• Analytical mindset with a strong ability to leverage data for strategic decision-making.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Apply on company website
Find Connections via Linkedin
