Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Manager, Area Marketing • Innovative, result-oriented, customer-centric talent, responsible for generating, managing and execute high impact sponsorship programs to accelerate the business growth. In this role, you will drive internal thinking around our card acquisition/spending strategy through issuer marketing by utilizing global sponsorship assets. This position will leverage your strong understanding of digital media, ecommerce and issuer marketing to structure forward-thinking sponsorship strategy.• The role will be also responsible to define the digital/social marketing strategy in China. Understand the digital/social trends and consumer insights, willing to deep dive new digital/social technologies that can help optimize the digital/social platform, to drive bigger impact of the brand and enable more business opportunities.
Role
• Co lead cross-function team, include account team, merchant marketing, issuer marketing, product, legal, and finance and senior management to implement the marketing (sponsorship and digital/social) program.
• Take the lead to identify, evaluate, negotiate and manage sponsorship programs in china. To develop issuer-specific strategy with customized co-marketing programs and conduct go to market plans for both sponsorship program. Program could be integrated with different mechanisms, include digital/social campaign or offline events etc.
• The role will be responsible to define the digital and social marketing strategy, develop innovative co-marketing strategies in social area in close cooperation with the issuer/merchant partners.
• Closely collaboration with regional digital team to better structure the digital/social assets. Understand and discuss technical possibilities, deep dive on new digital/social ideas with agencies to drive the brand digital/social innovation on internet.
• Develop and execute digital/social marketing campaigns to drive branding awareness and business. It's all about web, SEM/SEO, marketing database, social media, identify trends and insights, build strategies, implement, track and optimize digital/social programs, assess against (ROIs and KPIs).
All About You
• Strong knowledge and intelligences of digital/social marketing. Passionate about digital technology, fully familiar with near-future trends and web technologies.
• Ability to think strategically, innovative, and creatively using business judgment skill.
• Strong communication skills, as well as the ability to work effectively across internal and external organizations.
• Ability to make things happen in a fast-paced, dynamic environment.
• Proven experience working on complex, international, time critical projects.
• A unique combination of an excellent attention to detail, and ability to see the big picture and to be comfortable with a level of ambiguity.
• Strong ability to lead and motivate the agency /vendor to deliver top quality result.
• Ability of event management.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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