Manager of Integrated Capability B2B Marketing – Mastercard Services Job Listing at Mastercard in Boston, MA (Job ID R-241746)

Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager of Integrated Capability B2B Marketing – Mastercard Services Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution.

Mastercard Services is seeking a strategic marketing manager to join us as Manager of the Integrated Capability Marketing function within its B2B Marketing team. The successful candidate will be responsible for owning the strategy, development, and execution of integrated marketing plans in support of our Services business and ensuring a cohesive marketing approach to delivering value through all channels. This role will require expertise in storytelling, cross-channel campaign strategy and execution, customer centricity and cross-functional teaming.

Key Responsibilities:

Capability Positioning:
• Be an expert on buyers, how they buy and their buying criteria, as well as on the key competition and their positioning to understand the needs of our capability marketing messages and collateral.
• Help refine customer-centric positioning for Mastercard Services capabilities to support scalable and effective marketing campaigns.
• Translate capability positioning into cohesive narratives that bolster the Services brand in each capability's domain and accelerate commercial opportunities.

Integrated Campaign Strategy and Execution:
• Ideate, develop, and continuous optimize integrated marketing campaigns across various channels and customer touchpoints for Mastercard Services' capability portfolios.
• Utilize all market insights, customer feedback, and performance analytics to ensure campaigns are effectively driving desired outcomes while maintaining consistency with our brand identity and overarching business objectives.

Performance Analysis and Reporting:
• Extract actionable insights from campaign performance data to support decision-making.
• Deliver regular updates to marketing leadership on campaign performance, ROI, and market trends, providing strategic recommendations for enhancing our marketing effectiveness and achieving business goals.

Strategic Marketing Influence:
• Ensure a cohesive approach to working across product, commercialization, strategy, communication, demand generation, and sales functions to deliver compelling narratives and buying experiences that drive customer engagement, brand loyalty, and business growth.
• Proactively serves as subject matter expert regarding marketing strategy and competitive positioning of our Services offerings.
• Responsible for influencing associates at all levels of the organization regarding the integrated capability marketing approach for target audiences and regions.

Cross-functional Collaboration:
• Serve as a central liaison for the integrated capability marketing plan, fostering robust collaborative relationships among product, product marketing, commercialization, communications, marketing, sales, and other cross-functional teams.
• Enable seamless communication and alignment of objectives to drive a unified marketing strategy that accurately represents our diverse capability portfolios and resonates with target audiences and market categories.
• Shares best-practices and deep expertise of capability marketing with the broader marketing team at Mastercard.

Qualifications:
• Bachelor's degree in marketing, Business, or related field; MBA preferred.
• B2B marketing experience – preferably for a SaaS company.
• Demonstrated experience in developing and executing successful integrated marketing campaigns in a B2B setting across complex and diverse industries and/or regions.
• Exceptional cross-functional collaboration and leadership skills.
• Strong analytical abilities, with a proven track record of driving marketing performance and ROI for a global portfolio.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
• Demonstrated ability to influence and collaborate with high-performing teammates and cross functional team members to fulfill a common vision and mission. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges

Boston, Massachusetts: $124,000 - $199,000 USD Atlanta, Georgia: $108,000 - $173,000 USD Purchase, New York: $124,000 - $199,000 USD

 Apply on company website