Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Specialist, Area Marketing Who is Mastercard?Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard's Integrated Marketing and Communication organization, the China Marketing team is accountable for end-to-end B2B & B2C marketing. Join the industry's most passionate, motivated & engaged team. Our employees are encouraged to drive innovation every day in support of a more connected world – A World Beyond Cash.
Overview
The Area Marketing Manager works to create marketing solutions for customers, leverage Mastercard's assets and marketing platforms, and deliver a consistent and differentiated consumer and stakeholder experience. This includes leveraging customer, market and business insights and market knowledge to help identify, test and refine product concepts, positioning and packaging; developing sales enablement and B2B2C tools; and developing, executing and scaling marketing plans.
Role
•The role will support and execute our brand marketing, sponsorship and merchant marketing programs. The role will be responsible for creating rich and engaging content that drives business and brand preference across various channels and platforms.
•Working with cross-functional teams, such as Core Product, Sales and other functions, to identify growth opportunities, implement sponsorship assets and develop customized co-marketing programs.
•Designing compelling and differentiated content that leverages all available assets that matter to our customers and cardholders. To be successful in this role, the person should have the following qualifications:
All About You:
•Good knowledge and intelligence of China market (market/industry/consumers)
•Good track record and achievements in developing and delivering marketing programs.
•Good business acumen, with the demonstrated ability to think strategically and independently, and translate strategies into strong execution and implementation.
•Forward-thinking with record of delivering creative approaches to resolving business problems.
•Good in managing multiple tasks simultaneously.
•Good in leading and managing agencies to deliver quality outcome.
•Good in interacting and managing a matrix organization/relationship/partnership at all levels.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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