Description
Note: This position requires three days per week onsite in the Brooklyn Ohio office.
Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.2 million members through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans.
Email Marketing Specialist I
Job Summary:
The Email Marketing Specialist I works the Trello queue for email and SMS campaigns . The Email Marketing Specialist I is responsible for the creation and launch of email campaigns on a day-to-day basis, using HTML and CSS development skills in concert with established templates requiring minor modifications. The Email Marketing Specialist I provides email and SMS reporting as needed and develops and maintains simple marketing automation programs.
Responsibilities:
- Builds and sends email and SMS messages as directed by marketing managers and specialists.
- Builds, modifies, and troubleshoots simple automation programs.
- Maintains the email platform; submits help tickets and resolves platform issues as needed.
- Provides campaign reporting upon request.
- Performs other duties as assigned.
Qualifications:
Education and Experience:
- Bachelor's degree in marketing, communications, business administration, or related discipline or equivalent combination of education and experience.
- 1 year experience in email marketing, which includes exposure to enterprise-grade communication platforms like Responsys, Eloqua, Salesforce/ExactTarget, or HubSpot.
Professional Certification(s):
- NA
Technical Skills and Knowledge:
- Basic proficiency HTML and CSS.
- Email and SMS development and platform operation.
- Use of email and web analytics reporting tools.
- Basic marketing automation
Email Marketing Specialist II
Job Summary:
The Email Marketing Specialist II provides proactive reporting on programs and campaigns along with commentary on results vs. past campaigns. Uses Intermediate HTML and CSS skills to heavily rework existing email templates and creates new templates to meet business requirements. Assembles campaign components and builds moderate to high complexity automation programs. The Email Marketing Specialist II assists the Email Marketing Specialist I in working the Trello queue for email and SMS campaigns as needed, while maintaining a concentration that is more project and analytically focused.
Responsibilities:
- Builds and sends email and SMS messages as directed by marketing managers and specialists as needed; assists Email Marketing Specialist I with the development of more complex HTML and CSS.
- Provides proactive campaign reporting and analysis.
- Uses email and SMS campaign expertise to improve existing programs and advises on new program creation.
- Builds, modifies, and troubleshoots automation programs of moderate to high complexity.
- Maintains the email platform; submits help tickets and resolves platform issues as needed.
- Leads communication projects of moderate complexity.
- Performs other duties as assigned.
Qualifications:
Education and Experience:
- Bachelor's degree in marketing, communications, business administration, or related discipline or equivalent combination of education and experience.
- 2 years of experience as an Email Marketing Specialist or equivalent experience in email and SMS marketing, which includes exposure to enterprise-grade communication platforms like Responsys, Eloqua, Salesforce/ExactTarget, or HubSpot.
Professional Certification(s):
- NA
Technical Skills and Knowledge:
- Intermediate proficiency HTML & CSS
- Email and SMS development and platform operation
- Use of email and web analytics reporting tools
- Intermediate marketing automation
- Email and SMS campaign and program analysis and testing
- Project management
Email Marketing Specialist III
Job Summary:
The Email Marketing Specialist III provides reporting on programs and campaigns along with commentary on results vs. past campaigns and industry benchmarks and suggests campaign and program improvements. Assembles campaign components and builds complex automation programs. Participates in meetings with business partners to determine comprehensive understanding of business needs. Draws strong conclusions with limited assistance from senior analysts or manager. The Email Marketing Specialist III may assist the Specialists in working the Trello queue for email and SMS campaigns when needed.
Responsibilities:
- Provides reporting on programs and campaigns along with commentary on results vs. past campaigns and industry benchmarks and suggests campaign and program improvements.
- Assembles campaign components and builds complex automation programs.
- Schedules and participates in meetings with business partners; collaborates to determine comprehensive understanding of business needs.
- Leads communication projects of moderate to high complexity
- Builds new campaigns and programs that improve user experience. Mentors and coaches less experienced team members.
- Troubleshoots platform and data issues of moderate complexity.
- Performs other duties as assigned.
Qualifications:
Education and Experience:
- Bachelor's degree in marketing, communications, business administration, or related discipline, or equivalent combination of education and experience.
- 3 years of experience as an Email Marketing Specialist or equivalent experience in experience in email and SMS marketing, which includes exposure to enterprise-grade communication platforms like Responsys, Eloqua, Salesforce/ExactTarget, or HubSpot.
Professional Certification(s):
- NA
Technical Skills and Knowledge:
- Proficiency in HTML and CSS
- Email and SMS development and platform operation
- Use of email and web analytics reporting tools to explore trends, monitor performance, offer commentary, and suggest improvements.
- Proficiency in Marketing automation
- Intermediate project management
Sr. Email Marketing Specialist
Job Summary:
The Sr Email Marketing Specialist proactively identifies and builds new campaigns and programs that improve member, provider, employer, broker, or sales prospect experience. Provides reporting on programs and campaigns, commentary on results, and suggests improvements. Identifies and improves campaigns that threaten deliverability and improves platform, list health, and productivity. SME for most utilized campaigns and programs with advanced understanding of their daily operation . Proactively identifies and builds new campaigns and programs of varying complexity that elevate user experience. Schedules meetings with business partners. Consistently adds value and provides direction to ensure successful outcomes. Effectively communicates ideas to multiple levels of the organization. Independently draws strong conclusions. The Sr Email Marketing Specialist may assist Specialists in working the Trello queue for email and SMS campaigns.
Responsibilities:
- Provides proactive reporting on programs and campaigns, with commentary on results, and suggests improvements.
- Identifies and improves campaigns that threaten deliverability and improves platform, list health, and productivity.
- Proactively identifies and builds new campaigns and programs of varying complexity that improve user experience.
- Schedules and participates in meetings with business partners. Participates to provide value and guidance to ensure successful outcomes.
- Acts as a subject matter expert for most utilized campaigns and programs with advanced understanding of their daily operations including HTML, CSS, and email template creation.
- Leads projects of high complexity.
- Resolves larger platform/data issues/upgrades, etc.
- Performs other duties as assigned.
Qualifications:
Education and Experience:
- Bachelor's degree in marketing, communications, business administration, or related discipline. or equivalent combination of education and experience.
- 5 years of experience as an Email Marketing Specialist or equivalent experience in experience in email and SMS marketing, which includes exposure to enterprise-grade communication platforms like Responsys, Eloqua, Salesforce/ExactTarget, or HubSpot.
Professional Certification(s):
- NA
Technical Skills and Knowledge:
- Expert HTML, CSS, and template creation.
- Email and SMS development and platform operation.
- Use of email and web analytics reporting tools to explore trends, monitor performance, offer commentary, and suggest improvements.
- Advanced marketing automation.
- Project management and presentation skills.
Medical Mutual is looking to grow our team! We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:
A Great Place to Work:
- We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset.
- Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available. Enjoy the use of weights, cardio machines, locker rooms, classes and more.
- On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters.
- Discounts at many places in and around town, just for being a Medical Mutual team member.
- The opportunity to earn cash rewards for shopping with our customers.
- Business casual attire, including jeans.
Excellent Benefits and Compensation:
- Employee bonus program.
- 401(k) with company match up to 4% and an additional company contribution.
- Health Savings Account with a company matching contribution.
- Excellent medical, dental, vision, life and disability insurance — insurance is what we do best, and we make affordable coverage for our team a priority.
- Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits.
- Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time.
- After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption.
An Investment in You:
- Career development programs and classes.
- Mentoring and coaching to help you advance in your career.
- Tuition reimbursement up to $5,250 per year, the IRS maximum.
- Diverse, inclusive and welcoming culture with Business Resource Groups.
About Medical Mutual:
Medical Mutual's status as a mutual company means we are owned by our policyholders, not stockholders, so we don't answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us.
There's a good chance you already know many of our Medical Mutual customers. As the official insurer of everything you love, we are trusted by businesses and nonprofit organizations throughout Ohio to provide high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans. Our plans provide peace of mind to more than 1.2 million Ohioans.
We're not just one of the largest health insurance companies based in Ohio, we're also the longest running. Founded in 1934, we're proud of our rich history with the communities where we live and work.
We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.
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