Description
At NorthBay Health, the Manager of Business Development and Affiliate Network drives revenue and referral growth for NorthBay Health and its regional affiliates in alignment with the organization's strategic goals and economic drivers. Develops, strengthens, and retains high-value relationships with referring physicians, affiliated physician practices, regional employers, insurance brokers, FQHCs, academic partners, and community stakeholders to grow referrals, expand commercial enrollment, and increase market share.
This role serves as a strategic growth leader and operational relationship manager, ensuring physician growth, preventing referral leakage, identifying areas for operations to improve access and referral workflows, and strengthening integration between affiliate practices and NorthBay Health hospitals, specialists, and service lines.
The Manager partners with Marketing, Communications, Digital Strategy, Population Health, Managed Care, Clinical Leadership, and Practice Operations, ensuring outreach strategies are aligned with organizational priorities and long-term service line growth across Solano, Napa, and Yolo counties.
Primary Job Duties
1. Physician Referral Development, Retention & Network Growth: Build and manage strategic relationships with referring physicians and affiliated practices to grow referrals across key service lines, while serving as the central liaison between affiliate partners and internal teams to reduce barriers and leakage.
2. Employer & Insurance Broker Relationship Management: Develop long-term relationships with regional employers, brokers, and health plan representatives to influence network selection, plan design, and managed care alignment in support of NorthBay Health's commercial growth objectives.
3. Physician Visibility & Market Positioning: Create platforms for NorthBay Health physicians to showcase clinical expertise to referring providers, employers, and community groups through coordinated events and marketing partnerships.
4. Strategic Outreach: Represent NorthBay Health across community and regional forums to strengthen referral pathways, build trust, and surface competitive intelligence that informs leadership and strategic planning.
5. Physician Onboarding Support: Ensure every newly affiliated physician is seamlessly integrated within their first 30 days through targeted introductions to referral sources, employers, and the community.
6. Program Development & Service Line Growth Support: Identify market opportunities to drive utilization of priority service lines through targeted relationship strategies and employer-based community engagement initiatives.
7. Administration, Reporting & Performance Tracking: Maintain CRM-based tracking of outreach activity, referral trends, and engagement metrics to produce dashboards and reports that guide executive decision-making and ensure cross-departmental coordination.
Qualifications
Education. Bachelor's degree in Communications, Public Relations, Public Health, Community Development, Business or Marketing, or a related field required.
Experience: Minimum four years progressively responsible management experience with a minimum (4) of three (3) of relevant job experience. Minimum 3–5 years of experience in community engagement, affairs, nonprofit work, or healthcare outreach. Experience working directly with community organizations and diverse populations. Familiarity with Solano and/or Yolo County communities strongly preferred.
Skills: Strong relationship-building, communication, and interpersonal skills. Ability to represent the organization professionally in community and public-facing settings. Highly organized with the ability to manage multiple priorities and community initiatives. Ability to collaborate effectively with cross-functional teams. Understanding of community health needs and social determinants of health. Understanding of public affairs, government relations, or civic engagement principles within a healthcare or nonprofit environment. Ability to track engagement activity, outcomes, and metrics. Proficient in Microsoft Office Suite and basic CRM or stakeholder tracking tools. Commitment to diversity, equity, inclusion, and culturally responsive engagement. Ability to communicate effectively, accurately, and professionally with NorthBay Health teammates, physicians, staff, and community members
Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence.
Standards of Performance: Demonstrate performance by adhering to established policies and procedures and exhibiting the defined characteristics associated with attendance and punctuality.
Physical Effort: Attendance is an essential function of the job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Hours: Based on business need. Monday through Friday; eight hours each day.
Evening, weekend, and holiday assignments may be required based on community events, with adjusted workweek schedules as needed. Optional hybrid schedule with regular on-site and community presence required
Compensation: annual fixed range $140K - 150K
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