Senior Web Developer - Marketing Job Listing at ResultsCX in Bengaluru, KA (Job ID CORP03241)

Description

Description

The Senior Web Developer - Marketing is responsible for building, managing, optimizing, and scaling our web presence while ensuring seamless integration with our marketing technology stack.

Web Development & Management

• Own end-to-end development, maintenance, and optimization of all company websites built on WordPress
• Develop custom WordPress themes, plugins, and components as required
• Ensure high standards of performance, security, scalability, and SEO best practices
• Optimize websites for speed, Core Web Vitals, mobile responsiveness, and accessibility
• Manage website hosting environments, backups, uptime monitoring, and deployments
• Implement and maintain CMS workflows for marketing and content teams
• Troubleshoot production issues and ensure minimal downtime

 Martech & Integrations

• Act as the technical owner for the marketing technology stack
• Integrate websites with CRM systems, marketing automation platforms, analytics tools, and data platforms
• Build and manage integrations using REST APIs, webhooks, and third-party SDKs
• Ensure accurate data flow between web properties and Martech systems (leads, events, tracking)
• Support implementation of personalization, A/B testing, and conversion optimization tools
• Maintain documentation for integrations and system architecture

Analytics, Tracking & Optimization

• Implement and maintain analytics and tracking solutions (e.g., Google Analytics, GTM, pixels)
• Ensure accurate event tracking for campaigns, funnels, and conversions
• Support marketing experiments, landing pages, and rapid iteration cycles
• Work closely with marketing stakeholders to improve conversion rates and user journeys

Collaboration & Stakeholder Management

• Work closely with stakeholders in marketing and other cross functional teams
• Coordinate with external agencies or vendors when required
• Provide technical guidance and recommendations on tools, platforms, and architecture
• Balance speed of execution with long-term maintainability and scalability

Required Education and Experience

• Bachelor's degree in Marketing, Computer Information Systems, Business, or closely related field. Equivalent experience may be substituted.
• Minimum of 5 years of hands-on experience in web development.
• Strong expertise in WordPress (core, themes, plugins, hooks, custom post types).
• Proficiency in PHP, JavaScript, HTML5, CSS3.
• Experience with modern JavaScript frameworks/libraries.
• Strong understanding of REST APIs, webhooks, and third-party integrations.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, Zoho, or similar) and hosting platforms (AWS, Kinsta, etc).
• Experience with marketing automation platforms (e.g., Pardot, Zoho, etc.).
• Knowledge of web performance optimization, caching, CDN, and security best practices.
• Experience with Git, version control, and deployment workflow.
• Experience working with analytics and tag management tools.
• Understanding of digital marketing concepts: lead generation, funnels, attribution, conversion tracking.

Preferred Education and Experience

• Experience at ResultsCX or BPO industry.
• Experience with React, Vue, or similar.

ResultsCX is a premier customer experience partner to Fortune 100 and 500 companies. We design, build, and deliver digitally influenced customer journeys that achieve the satisfaction and loyalty brands need to thrive and grow, while improving efficiency and reducing costs. ResultsCX's 30+-year track record for reimagining the customer experience to meet consumers' evolving expectations has driven growth to more than 20 geographic hubs and approximately 20,000 colleagues worldwide. Our core expertise extends to actionable analytics, contact center as a service (CCaaS), and our own SupportPredict AI-powered digital experience platform. Our strength lies in exceptional individuals working together in a high-performing, fun culture to deliver next-generation customer experiences on behalf of our clients.

Results-CX is an equal opportunity and affirmative action employer and will consider all qualified applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factors under federal, state, or local law.