Lifecycle Marketing Strategist Job Listing at Shake Shack in New York, NY (Job ID JR7862-5)

Description

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

As a member of our growing Digital Marketing team, the Lifecycle Marketing Strategist will play a key role in developing and managing our digital offers to drive guest frequency and retention. The Strategist plays a key role in ensuring our offer roadmap milestones are met and day-to-day will be responsible for offer set up, offer ideation, testing, and execution within our marketing automation tools. This is a fantastic opportunity to gain valuable skills in offer management and campaign execution. This is a highly collaborative role working cross-functionally with marketing, IT, and ops teams and will play an instrumental part in the execution of Shake Shack's offer management strategy.

Job Responsibilities and Duties

Offer Optimization:

• Assist in developing and implementing digital offer strategies across various owned and paid channels.

• Set up, test, and manage offer campaigns within our offer management and marketing automation platforms

• Conduct A/B testing to optimize offer performance.

Analytics and Campaign reporting:

• Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategies.

• Deliver weekly offer performance reports to key stakeholders

• Create, maintain, and mature an offer management tracking plan

Lifecycle Strategy:

• Oversee a formal intake process for new requests & work

• Strategize with cross-functional partners to support offer needs for paid media and regional marketing

• Stay up to date on digital marketing trends and best practices.

Knowledge, Skills, Abilities

• Data analysis and data visualization experience preferred

• Experience with marketing automation, orchestration and offer tools a plus

• Excellent communicator with internal and external partners at all levels of an organization

• Strong analytical, problem-solving and organizational skills

• Excellent written and verbal communication skills

Requirements - Education, Experience, Physical, and Competencies

Education Requirements

Bachelor's Degree or equivalent work experience

Work Experience

1-3 years

Related Experience

• Proficiency in Microsoft Office suite including Excel

• Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred

• Familiarity with offer management tools preferred

Competencies

Self-Development & Growth

Interpersonal Skills & Empathy

Effective Communication

Knowing the Business

Organization & Delegation

Driving & Delivering Results

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses

• Shake Shack Meal Discounts

• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

• Medical, Dental, and Vision Insurance*

• Employer Paid Life and Disability Insurance*

• 401k Plan with Company Match*

• Paid Time Off*

• Paid Parental Leave*

• Access to Employee Assistance Program on Day 1

• Pre-Tax Commuter and Parking Benefits

• Flexible Spending and Dependent Care Accounts*

• Development and Growth Opportunities

*Eligibility criteria applies

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.