Description
Four dynamic, integrated companies make up the Transwestern enterprise, giving us the perspective to think broadly, deeply and creatively about commercial real estate. Clients and investors rely on us for expertise that spans institutional and opportunistic investment, development, hospitality, and brokerage and asset services. Our award-winning, collaborative culture empowers team members with resources and independence to work across boundaries in pursuit of innovative solutions, reinforcing a reputation for service excellence that translates to measurable results. Through offices nationwide and alliance partners around the globe, we positively impact the built environment and our communities while fostering a work climate that champions career vitality for all. Learn more at transwestern.com and @Transwestern.
Transwestern Development Company (TDC®) strives to create value by skillfully executing development projects for our firm, partners, and clients across the United States. Part of the Transwestern companies, the diverse portfolio encompasses logistics, multifamily, healthcare, life sciences, mixed-use and office product, with 15 million square feet currently under development in 15 major markets. The value of TDC projects in progress or delivered since 2012 exceeds $9.7 billion.
Transwestern is built on a common purpose - Empowering Good People to do Extraordinary Things Together. We are committed to the hiring of smart, passionate, hard-working people who understand the benefits of both collaboration and independence.
POSITION SUMMARY:
The Marketing Manager will lead strategic product marketing initiatives for Transwestern Investment Group (TIG), Transwestern Development Group (TDC), and Transwestern Hospitality Group (THG). This role is pivotal in shaping and activating brand positioning, value propositions, and go-to-market strategies that drive business growth and deepen audience engagement. As the single point of contact for these business leaders, this team member will partner closely with communications, business development and regional marketing leaders to implement and activate product positioning and execute strategy across campaigns, events and collateral. Success in this role will be measured by increased brand visibility, brand preference, and stakeholder satisfaction across business lines.
ESSENTIAL JOB FUNCTIONS:
Positioning & Messaging:
Develop and execute annual go-to-market (GTM) strategies that align with enterprise objectives and brand vision, ensuring consistent messaging across all touchpoints and audiences.
Work with business line leaders to activate the value proposition across distinct audiences and collateral, ensuring integration across groups.
Ensure all marketing materials reflect a unified brand voice and visual identity, leveraging data and feedback to continuously optimize content effectiveness.
Collateral Development:
Collaborate with brand, business development, and communications teams to develop key materials (e.g., brochures, pitch decks, advertising, website messaging, one-pagers, property marketing).
Serve as the go-to subject matter expert for marketers, brokers, and support staff on product positioning.
Manage requests from internal stakeholders requiring marketing support and associated collateral (email, advertisement, event collateral, presentation, web content, campaign).
Maintain consistent, up-to-date service line materials and statistics.
Perform other marketing functions, as assigned.
POSITION REQUIREMENTS:
A Bachelor's degree in Marketing, or a related field.
A minimum of 5 years of demonstrated marketing experience.
Experience with development or commercial investment is required, prior commercial real estate experience is preferred.
Strong communication skills with ability to listen actively and articulate clearly.
High creative aptitude with a strategic approach to marketing.
Proficiency in Microsoft Office; familiarity with Adobe Creative Suite a plus.
Ability to manage a high-volume workload and adapt to changing priorities.
Positive, proactive mindset with a collaborative spirit.
Detail-oriented and well-organized.
Ability to travel as necessary according to business needs.
Capable of balancing strategic and executional tasks in a dynamic environment.
WORK SHIFT:
LOCATION:
Houston, TXABOUT US
Transwestern's Guiding Principles are woven into the fabric of our firm and underscore the value of each individual team member. We embrace inclusion – not only as the right thing to do, but as a reflection of who we are. It is our responsibility and heartfelt desire to create an environment that elevates the human spirit and brings out the best in everyone.
Different backgrounds, life experiences and cultures shape our individual perspectives and ultimately generate the best results for our clients. Strategic human capital planning combined with development initiatives foster a work environment that celebrates uniqueness and champions the achievements attained through collaboration.
Please note that all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification. In addition, your employment with Transwestern is subject to successfully passing a drug screen check prior to your starting with the Company along with satisfactory references.
We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have your story. We want to hear it. We encourage you to apply today so that you may become a part of the Transwestern story.
Apply on company website
Find Connections via Linkedin
