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Company: Valley Bank
Location: Morristown, NJ
Career Level: Associate
Industries: Banking, Insurance, Financial Services

Description

Responsibilities include but are not limited to:

  • Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
  • Create new strategies to deliver high-impact marketing for branch customers by segment.
  • Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.
  • Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
  • Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices.
  • Develop and deliver high impact presentations with a high level of executive presence.
  • Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
  • Leverage AI to deliver highly personalized and scalable solutions.


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