Head of Brand & Creative Strategy Job Listing at Valley Bank in Morristown, NJ (Job ID 26-816)

Description

Responsibilities include but are not limited to:   Define & Lead Brand Strategy

• Establish a clear, differentiated brand positioning rooted in "relationship banking"
• Translate vision into actionable brand strategy, messaging architecture, and identity

Drive Brand Growth & Market Impact

• Build awareness and consideration, expanding into new audiences and markets
• Develop campaigns that create breakthrough, culturally relevant brand moments

Lead Creative Excellence

• Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
• Ensure consistency and quality across all brand expressions and channels

Harness AI & Emerging Technologies

• Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
• Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
• Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning

Build Structure, Process & Governance

• Create scalable frameworks for brand management, campaign development, and creative operations
• Establish clear standards, workflows, and governance to enable speed and quality

Inspire & Develop Team

• Lead and grow a high-performing brand and creative organization
• Foster a culture of ambition, curiosity, experimentation, and continuous learning

Influence & Align Senior Stakeholders

• Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
• Communicate vision, strategy, and impact with clarity and conviction

 Apply on company website